What is SEOâ€“ Search Rankings Or User Experience Or Both?
Conventionally, search engine optimization is a disciplined action plan that focuses on how a website or web page can improve its search rankings. The most common trend SEO professionals follow is to find every way to make search algorithms work as required by their individual strategies. However, does this simple piece of information help businesses as well as marketers in 2015? What is SEO when it is looked into the changing scenario of 2015? Well, the meaning or definition has not changed yet. Things which have changed include the ways marketers should have to adopt.
â€œUser Experience is the ultimate things to considerâ€
Since the beginning of search engine optimization practices, SEO services and user experience (UX) matters have not been being on the same page. These two types of actions always seem to be on the wrong apprehension. More or less, SEO is to blame in this case. The reason is simple as most search engine marketers used to and still remain engaged in manipulating the search algorithms, meaning that the actions taken by SEO professionals were often times the most contrary practices to solid user experience. In practice, search engines, these days love to see from online marketers what users actually love to see.
Introduction to mobile user experience into search algorithm:
While Google has not been found to make any clear statement that good UX can impact search rankings, there are several evidences that Google is about to include mobile user experience into its future algorithm. It indicates that a web page that wants to receive more traffic, it must have to provide good UX.
â€œThe face of digital marketing services has changed a lotâ€
Over the past few years, many have speculated to see a fundamentally prevalent change in the way SEO is done. More specifically, this is all about the marketing actions of search engine optimization and not the technical aspects of SEO. Some may think it is enough to spend much time on the websites and all data points to determine the way customers have been using the websites because this way they can feel confident of declaring that they know what their websites actually need. Although Of course, SEO cannot be the only part to make decisions, it is to play a paramount role in the overall marketing strategy of websites. It is not the right time to get engaged on title tag updates and keyword research only.
â€œCreative thinking is essential to SEO servicesâ€
What once businesses used to rely on is the ease of getting links by means of directory listings, some articles posted on various sites and press release submissions. But now, links are not easy to get. Whether every link can be acquired manually or organically, creativity can be of help. The process is not exactly making link building plans. It is hugely a marketing plan that helps boost social mentions, create PR buzz, promote brand awareness and ultimately build links.
Finally, did the above discussion clarify what is SEO?
One thing should come to everyoneâ€™s mindâ€“ that is all marketers do or undertake online bear at least a fair amount of impact on organic traffic. So, clearly understandable is the fact that SEO services should be associated precisely with other teams engaged in digital marketing services which have also a large impact on key performance indicators. This is what search engine optimization actually means in 2015.