3 Reasons Why You Must Have A Mobile Friendly Website
Photo Credit: Geogle.com
1. Itâ€™s What Your Customers Want â€“ and They Expect You to Provide It
According to comScore, a leading internet technology company, 55 percent of all time spent on online shopping was on a mobile device. Out of the 55 percent mobile devices, 44 percent was from a smartphone while the remaining 11 percent was from a tablet device. The rest of the 45 percent shopping activity occurred on desktops and laptops.
What does that mean for you? If you donâ€™t give customers what they want (easy visibility and navigation so they can browse and shop while mobile), theyâ€™ll go someplace else.
2.Google May Penalize You if You Donâ€™t Have a Mobile Friendly Website
With Googleâ€™s latest major algorithm update, the company enacted significant penalties for websites failing to meet its standards for mobile friendliness.
Why does that matter to Google? Because if a particular website isnâ€™t mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result.
That makes sense, since Google wouldnâ€™t be doing its job if half the results displayed were useless to mobile users. Googleâ€™s goal is to increase search traffic, including mobile search traffic, and you can use that to your benefit by jumping on board.
So when youâ€™re asked, â€œDo I need a mobile friendly website?â€ answer â€œyes.â€ It will help your organic search results.
3. Youâ€™ll Lose Business (If You Havenâ€™t Already)
If you have a local business, you must know that around 50 percent consumers who conducted a smartphone search for a local store, visited the store within 24 hours, according to a study from Google.
On the other hand, the same activity was performed by only 34 percent of consumers who searched on a desktop or tablet device.
18 percent of a local search on smartphones leads to a sale as compared to non-local searches that account for 7 percent.
Youâ€™ve probably already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most arenâ€™t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are.
Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you wonâ€™t risk â€œdisappearingâ€ from search results.
If you are wondering whether your website is mobile friendly, share your website link with us , we will help you to perform a diagnostic test.
It is completely FREE
Resource:Â groovedigitalmarketing &Â teamtreehouse