The future of online marketing is video and yet, according to our research, the majority of property agents are still not using it yet. Now is the time to learn how videos and video marketing can help you sell homes faster and for a higher price. With estate videos you can take an innovative step and implement it into your business – before the others do!
Why Video Marketing?
Video marketing also allows the motivated and innovative smaller property agent to compete against the big guys.
The videos provided to property agents are ideal for mobile devices and provide a great format for storytelling. Engaging potential home buyers using mobile devices is critical in this new social media driven market, where choosing the right property agent is in the palm of your potential buyer’s hand.
The property agent introduction allows you to introduce yourself and the property. Video marketing has the ability to reach the widest marketplace, making it possible for you to achieve the highest selling price in the shortest amount of time.
For property agents, the widespread exposure of the property is very important as purchasers are often based within the local catchment areas as well as are incapable of dedicating the evenings and weekends to view properties.
Video marketing services can deliver:
- Better website content
- More social engagement
- Better search engine ratings
- More leads
- More visitors on the site, and
- Visitors spending more time on the site
How Video Marketing Can Help You?
Video marketing allows realtors to communicate their message in one deliverable on multiple levels: text, spoken word and imagery. All of this is accomplished while reaching a huge audience at the lowest cost as well as in the shortest amount of time.
With great video marketing, home buyers have the opportunity to get to know a property agent before they even walk in the door. The benefits of video marketing include:
- Appealing to the senses
- Help affirm credibility and branding
- Demonstrates expertise
- Easy consumption
- Allows for easy repurposing of content
In order to make your video marketing campaign work, you need to have a video FIRST!
Studies showed that an animated explainer video can help to create high-impact messages and engage your audience in ways no other medium can. Why? Because:
1. Your audiences are engaged in a fun way. As a result, their guard is down and they’re mentally more receptive.
2. The extra level of abstraction enable your target audience to focus on the message rather than petty details, so they can actually evaluate the real benefit.
So, how to make an animated video to be used for your real estate marketing campaign?
Option 1: DIY (Make It Yourself)
Step 1: Write A Video Script
Here are key steps to guide you on how to write a script:
1. Point out the problem
2. Indicate that you have a solution
3. Aggravate the problem
4. Show benefits of your solution
5. Call for action
Step 2: Get the Right Tools and Software to Create a Video Scene
There are plenty of software programs available to design and transform you video script into a wonderful story. Example: Powtoon, Moovly. However, most of the video creation software on the marketplace are very costly and charge a monthly or yearly fee. It is not worth purchasing software if you only intend to create one video.
Step 3: Voiceover / Background Music
You can record the voiceover by yourself, hire a pro, or use a text-to-voice tool.
If voiceover is done correctly with your animated video, it can help to improve your video marketing campaign by leaps and bounds.
Step 4: Revise and Check
Once the voiceover is done, you have to check if the storyline and artwork are perfectly synchronized.
Step 4: Save Your Work
This is the final step. Save your video in the correct video format before starting your video marketing campaign.
Option 2: Get Help From Expert (Recommended)
Writing a video script and putting all the essentials element inside the video can be a tiring and time-consuming process. As a smart property agent, you should focus on generating sales not making videos. We all have limited time in the day. Remember 80/20 rules? Using 20% effort to generate massive impact.
Let an expert help you create an animated video to boost your sales without going through such a LONG process.