Goal Driven Real Estate SEO Services At XpertClicks.com
Because of the many kickbacks and idiosyncrasies, real estate is considered as an industry to present the concerned with complications as to making marketing decisions, particularly when it comes to online marketing. A report on Singapore’s real estate market shows that developers have sold more than 7,000 private residential units in 2014. The catch for SEO marketers is around 65 % of the above number of investors in Singapore relying on the Internet for their real estate searches. This piece of information is what we keep in mind and designs a well-informed and time-conscious real estate SEO services for our clients who are either brokers or agents working in the real estate niche.
Why SEO services in real estate?
Simply put, SEO services are probably the best things agents or brokers have to use. Since search engine optimization is all about improving the online presence of a business, the most effective step that real estate brokers or agents can adopt is to a well-planned SEO service package that can bring them higher rankings which may lead to sales increases, particularly for transactions which are worth at least $100,000.
Which challenges affect real estate SEO?
Competition in all phases:
Despite being members of a large brokerage, agents in this industry are to compete against each other in most cases. Oftentimes, as they want to source new business, they need to depend on a very distinctive combination of factors that personal branding, team branding, and most importantly, the brand recognition of the parent brokerage.
Targeting specific regions, the agents have to differentiate their real estate services in view of certain demographics and needs such as luxury homes, premium properties, or first-time investors.
The need for establishing a solid brand identity:
In addition to marketing the brand identity, brokerages need to promote and manage individual agents. It means that their job is to present the agents with a difficulty to be successful by differentiating themselves to create a lot of business. The ultimate goal of the brokerages is to sustain the ownership of a united and cohesive brand. These factors may lead to a situation which involves the goals in a clear opposition of each other.
Both the agents and their brokerages put their attention to the same keywords or phrases such as location+ homes for sale or location+ real estate. With this stringent competition, the many SEO services offered by digital marketing companies tend to take advantages of agents’ unsuspecting attitude. Being a prey to the expensive keyword research programs, agents cannot avoid expecting high rankings. But, most individual agents are simply kept in the dark about obscure keywords which cannot really drive sales.
How we help our clients overcome these hassles plus the others?
At Xpert Clicks.com, we specialize in the following services when it comes to real estate SEO services:
- Maintaining strict compliance with Realtor Code of Ethics
- Choosing the right Multiple Listing Service (MLS IDX)
- Focusing on local optimization and geo-targeting
- Maintaining an optimized and clean URL structure
- Tending to usability and performance of the site avoiding sub-domains as much as possible
- Intelligent keyword research and find long-tail terms
- Highly optimized, hyper-local content that is unique and of high quality creation
- Proactive social media video marketing
- Ethical link building
Finally, we wrap up all our specializations into a whole, so we guarantee quality leads and targeted volume of traffic for individual agents as well as brokerages. All we do is take time and create what it takes us to bring our clients exactly what they demand.
What we do not do:
We know the ever-changing scenario that search engines go on delivering. So, we make no cold calls or send emails without knowing the agents’ businesses. Also, we neither promise any certain rankings nor define keywords for our clients’ in the first place.
Whether you want to market yourself online or revamp your business by dint of real estate SEO services, call us!