Tangible Benefits Of Video Marketing
As videos are the most prolific digital marketing tool that creates a strong impression of a particular business about its brand identity, the benefits of video marketing are not just explicable in black and white. Three uncontroversial benefits which are relevant to the online marketing scenario include:
- Videos are easy to recall.
- Videos are more persuasive and compelling.
- Search engines prefer videos to other passive marketing tools.
Following are the top practical utilities that video marketing offers.
Nowadays, video has become an indispensable element of any online marketing strategy, which is evidenced by the fact that corporate websites often feature short videos which describe all about them in a visual manner. So, corporate video marketing is not just an addition but a staple to the mainstream marketing tactics. The same thing can be said about real estate video marketing that requires demographic information about properties and apartments to attract potential home buyers.
In addition, hotel video marketing is another widely adopted tactic followed by hotel owners who want potential customers to catch a glimpse of their foods, services, accommodations, etc.
Studies indicate that four fifths of consumers or customers are fond of watching the video of the services or products they are going to buy. Science says human psychology requires emotional inputs like visual or audio or audio-visual cues before generating any decision. Similarly, a video that illustrates a business or its products and services can elicit a valid emotional bond to influence the viewers’ actions and choices regarding the sale of the products or services.
Credibility and trust:
Many people believe that a video can hardly misinform or misguide them, unlike other marketing tools. If a person is seen talking about a product, the whole thing can connect viewers on a human level. This connection soon leads to trust. Video enables businesses to stay “in sync” with their target viewers. These multimedia contents allow businesses to reinforce their messages with powerful intonation, phrasing and eye “contact” when a person talks.
Appreciation right from search engines:
All online marketers are informed of the role search engines play to accelerate their marketing plans. If delighting Google or Yahoo is a prerequisite to success in online marketing, every marketing professional needs to remember that satisfying viewers is the foremost duty of them. After all, Google or Yahoo does not prioritize their own preferences, but always tends to what people love. Web pages which contain original videos can send a legitimate indication of relevance to search engines. So, videos are the most authentic ways to boost engagement with target consumers.
Here are three important indicators suggesting that videos are essential:
- Three times more organic inbound links
- 2-3 times more unique visitors each month
- 41% higher click-through rates
Benefits to email marketing campaigns:
If online marketers are asked about the best two marketing strategies, the majority will answer search engine optimization and email marketing happen to be the two most effective tactics available to date. Videos are more than just mere digital contents, which can double the likelihood of success with email marketing plans. Video is known to increase the overall email click-through percentages by up to 300%. So, a video-backed email campaign can achieve the highest possible return on investment.
Whatever your business deals in, you might have realized the benefits of video marketing by now. As soon as you contact us, we put our experienced hands on your video marketing projects and try every way to make it a success. Don’t hesitate to contact us.