Although the essence of marketing has remained the same for centuries, the strategies around it have changed exponentially. Traditional methods such as cold calling and flyer distribution have given way to more interactive methods such as video selling and social media marketing. Even though the latter is, by far, the more effective way to market a service, some people insist on sticking to the outdated paths. Let us take a look at some of the reasons why using video content in marketing is proving to be the most profitable.
1. Customers Wants:
With time, customers have become more demanding and traditional methods of selling have gone out the window. Simply calling the customer to describe the service offered will not suffice. Videos entailing the services offered, or the team involved, and how they get the job done, appeal to the customer in a better way and gives them the opportunity to actually see what they would be investing in.
2. Gaining The Customer’s Trust:
Traditional methods of selling have left customers longing for more. Without actually seeing the seller or the services, there is no bond of trust built between them and the customer. Using video not only helps create that value of trust with the customer but also helps in showcasing the services in a more profound and relatable way. Sellers can represent themselves and their services in videos which give customers a sense of belief and makes it easier to purchase that service.
3. Greater Exposure:
While handing out flyers to any and everyone is a great way to get the word out about a service, the majority of those flyers are discarded and not read. In today’s world, customers don’t like to be bothered by unnecessary sales calls and people telling them about a product or service that is currently in the market. They want to see it. On the other hand, videos send a direct message to the customer which can then be shared on social media platforms like Facebook. This increases the awareness of the product in the market as well as the chances of customers actually buying it.
4. Emotionally Beneficial:
Cold calling or flyer sales don’t connect to the customer on any level apart from verbally (cold calling) and visually (flyer sales). To make a viewer into a customer takes more than just one or two senses – it takes an emotional connection. And that is exactly what videos offer. Through videos, sellers can truly showcase themselves and their services like never before. By using sight and sound, sellers can create a story for their potential customers which enhances the emotional connection between the two.
5. Creates Interest:
With the cold calling technique of selling, there is no excitement felt from the seller’s side and neither is there any from the customer’s end. It is basically a long and redundant flow of speech which ultimately ends in a “Yes” or “No” question. Creating a video, on the other hand, excites the customer and sparks their interest in the service offered. By using people, props, live demos, and even colors, sellers can make the dullest of services seem like a “must-have” for every customer.
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