3 Reasons Why You Must Have A Mobile Friendly Website
Photo Credit: Geogle.com
1. It’s What Your Customers Want – and They Expect You to Provide It
According to comScore, a leading internet technology company, 55 percent of all time spent on online shopping was on a mobile device. Out of the 55 percent mobile devices, 44 percent was from a smartphone while the remaining 11 percent was from a tablet device. The rest of the 45 percent shopping activity occurred on desktops and laptops.
What does that mean for you? If you don’t give customers what they want (easy visibility and navigation so they can browse and shop while mobile), they’ll go someplace else.
2.Google May Penalize You if You Don’t Have a Mobile Friendly Website
With Google’s latest major algorithm update, the company enacted significant penalties for websites failing to meet its standards for mobile friendliness.
Why does that matter to Google? Because if a particular website isn’t mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result.
That makes sense, since Google wouldn’t be doing its job if half the results displayed were useless to mobile users. Google’s goal is to increase search traffic, including mobile search traffic, and you can use that to your benefit by jumping on board.
So when you’re asked, “Do I need a mobile friendly website?” answer “yes.” It will help your organic search results.
3. You’ll Lose Business (If You Haven’t Already)
If you have a local business, you must know that around 50 percent consumers who conducted a smartphone search for a local store, visited the store within 24 hours, according to a study from Google.
On the other hand, the same activity was performed by only 34 percent of consumers who searched on a desktop or tablet device.
18 percent of a local search on smartphones leads to a sale as compared to non-local searches that account for 7 percent.
You’ve probably already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are.
Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you won’t risk “disappearing” from search results.
If you are wondering whether your website is mobile friendly, share your website link with us , we will help you to perform a diagnostic test.
It is completely FREE
Resource: groovedigitalmarketing & teamtreehouse